The TAM is the entire trust layer.
Every NFC-enabled smartphone (4.5 billion). Every contactless payment terminal (180 million worldwide, doubling every 4 years). Every door access reader (>1 billion installed base). Every WebAuthn endpoint. SkinID is structurally positioned to take a small slice of all of them.
- Network effects: each new partner site or door integration makes every existing chip more valuable.
- Switching cost: once your chip is enrolled, swapping vendors means a new piercing.
- Hardware moat: direct partnership with NXP-certified piercing networks (Dangerous Things, etc.) for chip distribution.
- Regulatory tailwind: EU eIDAS 2.0 + Swiss e-ID push contactless identity into government infrastructure.
Market today
4.5B phones
NFC-enabled, deployed
180M terminals
Contactless payment, 2× every 4y
1B+ readers
Door access readers installed
25% CAGR
Passwordless authentication market
Sources: GSMA, Visa Europe, IHS Markit, Gartner. Each market on its own is multi-billion-dollar. SkinID's unique position is being the credential at the intersection of all of them.